Google and other search engines rely on both Local and Global Searches. Local search results are therefore considered more applicable for regional searches. If you're looking for something on Google.
Google also provides results that are specific to a particular location based on the user's IP address.
To make it ready for promotion: Call to Action Button, On-page factors like title, meta tags, meta description, etc. will be implemented in the right way to make your website SEO compatible. This will convey a message to Google about which pages should be indexed along with the respective keyword, title, and description.